HEllo and welcome!

I’m Jen, and for most of my life, I’ve been fascinated by why we think and act the way we do.
Sometimes that curiosity came from watching leaders thrive — and sometimes from watching them (and myself) struggle.

I know what it feels like to work hard, to care deeply, and still feel like something’s off. To get so caught up in proving yourself, keeping pace, or meeting everyone else’s expectations that you lose touch with the very things that made you want to lead in the first place.

That’s why I founded Think on Purpose — to help human-centred leaders reconnect with themselves, their values, and their way of leading, even when the pace of change feels relentless.

My work blends the science of adaptability (through AQai) with deep self-awareness coaching. The result? You stop leading on autopilot, start making choices from a place of clarity, and find your confidence in a way that feels natural — not forced.

People say I’m direct without being unkind, honest without being harsh, and that I can see both the big picture and the details that matter. If you’re ready to lead in a way that feels more you — and still delivers results — I’d love to start that conversation.